Brand Identity Design for Portland Businesses
Look Like the Business You Are.
What Is Brand Identity?
Brand identity is the visual system that represents your business: your logo, color palette, typography, and the guidelines that explain how to use them. When every piece of marketing looks like it came from the same place, your business looks credible and established.
Without a consistent visual identity, marketing materials look disjointed. Your website looks different from your business card. Your social posts look different from your ads. Customers notice this even when they cannot explain why.
We build brand identity systems for Portland businesses from the ground up. Every deliverable comes with a clear brand guidelines document your team, designers, and vendors can reference to keep everything consistent.
Key Features
Logo Design
A primary logo and the alternate versions you need for different use cases: horizontal, stacked, icon-only, and light and dark versions. Delivered in every format you will need.
Color Palette
A defined set of brand colors with exact hex, RGB, and CMYK values. Primary colors, secondary colors, and neutrals. Your team has exact numbers to use every time, not approximations.
Typography
A font pairing that fits your brand's tone, with clear specifications for headings, body text, and captions. Used consistently, typography is one of the fastest ways to make a brand look professional.
Brand Guidelines Document
A single reference document your whole team can use. Covers logo usage rules, color values, typography specs, and examples of correct and incorrect application.
How It Works
Discovery
We learn about your business, your customers, your competitors, and what you want your brand to communicate. This informs every visual decision we make.
Concepts
We present two to three distinct visual directions. Each one is a fully developed concept, not a rough sketch. You give feedback and we move forward with one direction.
Refinement
We develop the chosen direction with your feedback applied. Two rounds of revisions are included. Additional rounds are available at an hourly rate.
Delivery
You receive all final logo files in SVG, PNG, and PDF formats, the complete brand guidelines as a PDF, and all source files. Everything you need to use your new brand immediately.
Benefits
Frequently Asked Questions
You receive your logo in SVG, PNG, and PDF formats, your brand guidelines as a PDF, and all original source files. You own everything outright.
Yes. Some clients need a brand built from scratch. Others want to refine or extend an existing brand. We can work either way. If you have existing brand elements you want to keep, tell us during discovery.
Most brand identity projects take two to three weeks from the discovery call to final delivery.
Yes. If you also work with us on web design or site maintenance, we apply the new brand to your site as part of the same project.
Two rounds of revisions are included. If you need additional rounds beyond that, they are available at an hourly rate. In practice, most clients land on a direction they are happy with within the first two rounds.
Ready to Build a Brand That Represents Your Business?
Schedule a free strategy call and learn how we can help your business grow.
Schedule Your Free Call