Analytics and Reporting for Portland Businesses
Know What Your Marketing Is Actually Doing.
What Is Analytics and Reporting?
Analytics and reporting turns your marketing data into decisions. Instead of logging into multiple platforms and trying to figure out what the numbers mean, you get a monthly report in plain language that tells you what is working, what is not, and what to do next.
Most small businesses have Google Analytics installed and never look at it. We set up your tracking correctly, define the metrics that actually matter for your goals, and deliver a report you can read in ten minutes.
Analytics and reporting is included with all monthly retainer services. It is also available as a standalone monthly service for businesses that already have a marketing program but want better visibility into performance.
Key Features
Monthly Reports
A written summary of your key metrics delivered each month. Traffic sources, top pages, lead counts, and campaign performance. Plain language, no dashboards full of charts to decipher.
Traffic Analysis
Where your visitors come from, which pages they visit, how long they stay, and where they leave. We identify patterns and flag anything unusual month over month.
Conversion Tracking
Which traffic sources and pages produce actual leads, calls, or purchases. We tie marketing activity directly to business outcomes so you know what is worth continuing and what to cut.
KPI Setup and Goal Tracking
We define the metrics that reflect real business outcomes for your specific situation. You are not tracking vanity numbers. You are tracking what matters.
How It Works
Tracking Audit and Setup
We check your current analytics setup for accuracy, fix misconfigured goals, eliminate spam traffic, and confirm that conversion tracking is recording correctly.
KPI Definition
We sit down with you at the start to agree on the metrics that reflect your actual business goals. Every report is built around those numbers.
Monthly Report Delivery
You receive your report each month with data, context, and three to five specific recommendations based on what the data shows.
Review and Strategy Call
We walk through the report with you, answer questions, and adjust strategy based on what is working and what is not.
Benefits
Frequently Asked Questions
We work primarily with Google Analytics 4 and Google Search Console. If you use other tools like HubSpot or a CRM with built-in reporting, we can incorporate those into your monthly report.
Google Analytics gives you the raw data. What most business owners lack is the time and knowledge to turn it into decisions. Our reporting service reads the data and tells you what it means for your business.
Many sites have misconfigured tracking, including missing conversion goals, duplicate sessions, or spam traffic inflating the numbers. We audit your setup during onboarding and fix any issues we find.
Yes. Analytics and reporting is included in all monthly retainer services. It is also available as a standalone service at $150/month for businesses that have an existing marketing program and want clearer visibility into performance.
For most service businesses, the metrics that matter most are organic search traffic, leads from search (calls and form fills), cost per lead from paid campaigns, and keyword ranking movement. We set these up for your specific business during onboarding.
Ready to Understand What Your Marketing Is Actually Doing?
Schedule a free strategy call and learn how we can help your business grow.
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